ShamSeili

ABOUT SHAMSEILI

“The interesting thing about being a dancer is the vulnerability and authenticity weaved into every little movement. With every moment, it disappeared in the blink of an eye but would stay alive in peoples’ minds. Now, I want to do the same thing, but in creations that will last an eternity.”

In a generation of rapid change, it’s important to look back at the grassroots that shaped us. SHAMSEILI is a love letter to all the authentic creatives ready to pinpoint their dreams; the bold individuals looking to act just a bit louder through the world of glamour and anyone ready to champion themselves.

“That very moment on the dance floor, expressing myself so authentically, I knew it would be gone forever but alive in people’s minds. Now, I want to do the same, but in creations that will last a lifetime.”

A Note From Sam Shamseili

Moving to Hong Kong from Copenhagen had me romanticise the cultural switch, only to realise there was so much power in standing true to your passions. Behind every task, there is the labour of love and throughout my professional elite ballroom dance career, this only shone through. There was such a wave of fulfilment that arose when those around me were inspired by each other and the sight of a confident community was one of the greatest feelings in the world. With SHAMSEILI, it carries the same narrative, but this time something that can be passed down for generations. 

Our Journey

At Shamseili, we believe that jewellery is more than just an accessory, but rather a vessel that honours self-expression, confidence and elegance. Our passion for exquisite craftsmanship and timelessness stems from life itself, where each collection symbolises a moment in time that lasts for eternity.