Privacy Policy

About Shamseili And This Privacy Policy

SHAMSEILI has its registered offices in Hong Kong SAR. In this Privacy Policy, we use the term SHAMSEILI (and “we”, “us” and “our”) to refer to the head office of SHAMSEILI at the registered address in Hong Kong and our affiliates. 

Please take a moment to read the following policy that explains how we collect, use, disclose and transfer the personal information that you provide to us on our website, mobile applications and other digital platforms (together referred to as the “Platforms”), when you contact the SHAMSEILI concierge by telephone, or when you interact with us over social media platforms. Our Cookie Policy explains how we collect information through the use of cookies and related technologies when you use our Platforms.

When ordering or purchasing our products online or by phone through the SHAMSEILI concierge, you must read the applicable Conditions of Sale, which will govern the terms and conditions of any such purchases made in this way.

Updates To This Policy

From time to time we may update this Privacy Policy. When we do, we will publish the changes on this platform.

Information You Provide To Us And How We Use It

We collect the information from you as detailed below:

  • To access certain areas of our Platform, you will need to register with us. During the registration process, you will be asked to submit personal information about yourself (including your name and address, date of birth, e-mail address and telephone number). By entering your details in the fields requested, you enable SHAMSEILI to provide you with the services you select;
  • When you purchase products online or by phone, we collect information such as your purchase details and relevant payment information. In addition, we will also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you contact the SHAMSEILI concierge by telephone. Please note that phone calls will on occasion be recorded for security, training and development purposes;
  • If you choose to interact with SHAMSEILI via a social media platform or other third-party services, we will collect the information you have provided to us through that platform;
  • We also collect certain information automatically about visitors to our Platform, described in our Cookie Policy; and
  • We will collect information about your location to the extent that we provide any location services, described in the section headed “Location services” below.

We will use the information we collect from you to:

  • Manage and fulfil purchase and repair orders, facilitate delivery, and provide after-sales services;
  • Manage our accounts and records;
  • Deal with your inquiries and requests;
  • Send service-related communications, including announcements and administrative messages such as order confirmation;
  • Identify products and services we think you might be interested in based on your information, such as your purchase history and your previous interactions with us;
  • Send you marketing communications (including e-mails and social media audience matching) relating to us and other third-party partners and that we think may be of interest to you where we have a legitimate basis to do so (please see the “Your choices” section below for further information about how you can control these updates);
  • Conduct market research so that we can continuously improve the services we provide to our customers;
  • Undertake credit checking, prevention of fraud and other prohibited or illegal activities as part of our efforts to keep our Platform and services secure; and 
  • Understand how our Platform is used so that we can continuously improve our platforms and services and other offerings.

Where you have agreed to a particular use of your information, we process it based on your consent. You may withdraw that consent at any time (for example, for us to send you marketing communications) by contacting us at .

We also process your information where this is necessary for the performance of a contract with you or where it is necessary for our legitimate interests of operating, protecting and improving our business.

Cookies And Other Information That We Automatically Collect


This website uses cookies according to our Cookie Policy. This Cookie Policy is available to users on each page of the website linked to this Privacy Policy and on each information banner regarding cookies.

IP addresses

We will collect information about your computer or mobile device, including where available your IP address, operating system, log-in times and browser type. We use this information to better understand how visitors use our Platform and for internal reporting purposes. We will anonymise and share this information with advertisers, sponsors and other businesses.

About Advertising

The Platforms use third parties such as network advertisers and ad exchanges to serve you ads on third-party platforms after you leave our Platforms, and we use third-party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Platforms and viewing of ads and our content. Network advertisers are third parties that display advertisements, which are based on your visits to the Platform and on other apps and sites you have visited. Third-party ad serving enables us to target advertisements to you for products and services that you might be interested in.

Third-party tracking technologies are not controlled by us, even if they are associated with our Platform or our ads. Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect. The relevant third party’s terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third-party organisers advertising networks or exchanges or related third parties.

You have choices concerning the delivery of ads. You can opt out of receiving certain types of behavioural ads by visiting the third-party websites described in the section headed “How to control or delete cookies” in our Cookie Policy. We are not responsible for effectiveness or compliance with any third parties’ opt-out options.

Automated Decision Making

We use innovative technologies including profiling technologies, to help us identify and predict through algorithm methods, products or services other information that may be of interest to you based on the information you provide. This may lead to automated decisions about you being taken using technology without human involvement. It may involve automatic decisions regarding our products, services, event invitations, personal benefits and other information. The purpose is to improve your experience of our products and services by way of offering you tailored products and services and being able to respond effectively and swiftly to any of your feedback. This may involve for example techniques to predict your behavior and may include data clustering, data mining, data fusion or other data intelligence methods to extract value and meaning from your information. When we use your personal information for an automated decision, we will ensure transparency, and fairness and be unbiased in the decision. We will ensure robust and adequate safeguards are in place to protect any of your personal information.

Location Services

Some of the services that we provide can use information about your location. For these services, which are typically available on mobile devices or applications, you are provided with the opportunity to provide your consent to the use of location services, which, for example, process information deriving from GPS, sensors, beacons or Wi-Fi access points to allow you to benefit from more personalized service. Your device will have settings that allow you to turn off these services should you no longer wish to benefit from them.

Sharing Your Information

We do not share personal information about you with other people or non-affiliated companies except under the following circumstances:

  • We will disclose your personal information to third-party providers to provide online and other payment services, handling credit checks and fraud prevention, and any other services required for us to use your information for the purposes specified in the section entitled “Information you provide us and how we use it”;
  • We will disclose your personal information to any law enforcement agency, court, regulator, government authority or another third party where we believe this is necessary to comply with a legal or regulatory obligation or otherwise to protect our rights or the rights of any third party; and
  • We will disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.

Authorized Dealer Data Sharing Language

In addition to the above, where you interact with our authorized dealer network, we may ask for your consent to share your information with an authorized dealer from time to time for:

  • Providing you with the services you have requested;
  • Improving your customer journey and experience within SHAMSEILI when interacting with our products and services and/or our authorized dealers;
  • Ensuring that the information we hold about you is accurate and up to date, including registering purchases, warranty extensions and other transactions as well as recording your marketing preferences; and
  • Management of client and vendor relationships to improve cooperation with our authorized dealers and provide you with bespoke client experiences with us.

In circumstances where an authorized dealer may require access to the information we hold about you, we will seek your permission to share your information with an authorized dealer before granting such access. Where you grant permission to share your information with an authorized dealer, we will maintain industry-leading measures to ensure the continued security of your information. Where your information is shared with an authorized dealer, both SHAMSEILI and the relevant authorized dealer may simultaneously be acting as an independent data controller and/or data processor in respect of your information, depending upon how we or our authorized dealer are interacting with you.

International Transfers

We have implemented standard contractual clauses to ensure adequate safeguards are in place to protect your information when it is transferred to our affiliated companies and boutiques in territories outside of Hong Kong SAR. Where we share your information with a third-party service provider outside of Hong Kong SAR, we contractually oblige the third-party service provider to implement adequate safeguards to protect your information.

Protecting Your Information

We want you to feel confident about using our platform, and we are committed to protecting the personal information we collect. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or to do their jobs. We have appropriate technical and organizational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorized or unlawful processing and accidental loss, damage or destruction. However, when we ask you to choose a password to access certain parts of our platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else.

Retaining Your Information

We keep your information for only as long as is necessary for our purposes, and in particular to protect ourselves in the event of a legal claim (for example, information relating to a contract with you will be kept for the lifetime of the contract and up to ten years after). After this period it will be deleted or in some cases anonymized. Where we sought your consent to process your personal information and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent we will delete your personal information.

If you request that we no longer send you direct marketing communications, we will keep a record of your request and contact details to ensure that your request is respected.

Your Choices

You have the right to ask for access to any personal information that we hold about you in our records, to correct any inaccuracies and to update any out-of-date information. In some circumstances, you have the right to request the erasure of your personal information or a restriction of its use.

You have the right to object to us processing your personal information in some cases. In particular, you can ask us to stop sending you direct marketing communications at any time (however please note that we may continue to send you service-related (i.e. non-marketing) communications, such as e-mail updates on your order status). If you wish to exercise any of these rights, please write to us at

You may unsubscribe from e-mail marketing communications at any time by emailing us at or clicking on the ‘unsubscribe’ link in any SHAMSEILI marketing e-mails.

Contact Us

If you have a concern about how we use your information, as a first step please contact us directly and we will do our best to resolve your concern. After investigating your concern, we will respond to you in writing within a reasonable time setting out our proposed remedial action. If you think we have processed your information in a manner which is unlawful or breaches your rights you also have the right to complain to a Data Protection Authority in your place of residence or work, or the jurisdiction in which the processing took place.

If you have any questions or comments about this Privacy Policy or Cookie Policy, or privacy matters generally, please contact us at .